This is actually a funny commercial about snack. But in this video, you'll see a kid want to buy a snack which his father forbids. The funny and headache thing happens when the kid shouts and cries loudly in the supermarket. Being parents, I believe you will be at lost, unless you have experience in handling such situation. This video is just a commercial. Wish that this never happens in real life.It's not easy being parents, though.